Lots of internet space has been filled recently about new social network Ello… And before we go on, we know what you’re thinking, ‘Not another bloody channel I have to worry about!
Investment management companies are starting to create video content to promote themselves but what are they doing right/wrong? Here are a few tips for financial services online video marketing (which can just as well be applied to most other sectors!).
Until I ended up in burlesque, I’d never worked with artists directly.
I’d worked in the music industry, but it was on the sidelines, working at the ‘mechanical end’, I guess, helping artists online but through the mediation of a record label whose real agenda was to sell product.
But I was very lucky to start working in digital at a time when it was all unchartered waters and together with Neil Cartwright at Sony, we had freedom to explore creative ideas – the B*Witched fact cat, the a1 compatability quiz etc – and we won awards.
In January, senior press and public relations officer Dan Slee at Walsall Council wrote a piece for the Guardian about the social media innovations councils will use in 2014.
Some of the team in integrated communications agency Embrace have been affected by the possibility of flooding over the recent weeks. Touch wood, flood waters are still at bay, but the issue has certainly made the integrated communications agency more alert to what local councils have been doing in ‘crisis-mode’.